| Market |
| Population: 193,161 (1 in 6 lives in Apia, the capital; west of American Samoa; principle islands are Upolu and Savai'i) |
| Overseas Samoans: 180,000 (almost as many Samoan speakers are living outside Samoa as inside) |
| Languages: English (official); Samoan (official); |
| Some dialect and infrastructure differences on the islands of Manono and Apolima; no permanent inhabitants elsewhere |
| 31,900 land line telephones |
| 151,000 cellular phones |
| 19,000 internet users |
| very seismically active area with volcanoes (Vailulu'u seamount is active), poorly understood geology (Samoa was thought |
| to be near a hotspot like Hawaii), typhoons, earthquakes and tsunamis (a deadly Richter 8.1 on September 29, 2009) |