| Market |
| Population: 4,290,347 (500 islands; most of the population lives on North and South Island) |
| Overseas New Zealanders: 48,000 |
| Languages: English (official); Maori (official); also Samoan, French, Hindi, Rarotongan, Japanese and others |
| excellent domestic and international communications infrastructure for the two main islands |
| 1,870,000 land line telephones |
| 4,700,000 cellular phones |
| 3,400,000 internet users |
| very seismically active area with volcanoes, hurricanes, earthquakes and tsunamis |