| Market |
| Population: 22,000 (15 islands; about halfway between Hawaii and New Zealand) |
| Overseas Cook Islanders: 18,000 - a great deal of emigration to New Zealand and Australia |
| Languages: English (official); Penrhyn (600 speakers); Pukapuka (900 speakers); Rakahanga-Manihiki (2500 speakers); |
| Rarotongan (17,000 speakers) |
| 6,200 land line telephones |
| 1,500 cellular phones |
| 3,600 internet users |
| one telecommunications company: TCI = Telecom Cook Islands |
| very seismically active area with volcanoes, hurricanes, earthquakes and tsunamis |