| Market |
| Population: 21,766,711 (8,221 islands; the largest is Tasmania) |
| Overseas Australians: 664,000 |
| Languages: English (official); almost 200 aboriginal languages - many with hundreds or tens of speakers |
| 9,020,000 land line telephones |
| 24,220,000 cellular phones |
| 15,810,000 internet users |